Cashing in on Palin-mania

In some instances the connection to the candidate is purely serendipitous. Case in point: One of Dell's ads for it Latitude laptop features a woman who looks strikingly like Palin. "We were going after evoking a distinguished woman," said Jeremy Bolen, a Dell spokesman. The ad has gotten some buzz in the blogosphere, but Bolen says the likeness is strictly by chance. The ad launched in August and was shot in May, months before Palin became a household name. Bolen said Dell hasn't received any feedback on the coincidence, nor does it expect the Sarah Palin look-alike aspect to impact sales.

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