Bargain hunting at Cabela's

Has the American consumer become roadkill? With GDP shrinking and consumer confidence cratering, even niche retailers like Cabela's, a hugely successful chain of hunting and outdoor-sports superstores, are feeling the pain.

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Cabela's started in 1961 as a mail-order business selling fishing flies. With 29 stores across North America, the Sidney, Neb.-based retailer earns a staggering 37 cents of every retail dollar spent by hunters.

By Scott Cendrowski

Last updated November 21 2008: 7:23 AM ET

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