Minutes before a Carter swimwear show in Miami, the models are sprayed with glitter and lined up on the catwalk for a final pep talk from the boss: "You are luscious. You are delicious. Those boys are gonna eat you all up. Go!"
Luxury shops such as Barneys and Intermix are also eating up designs by Daniel "Red" Carter, 35, who began his career as a water polo player and a ready-to-wear designer at Oscar de la Renta. The entrepreneur is successfully challenging huge swimwear brands such as Roxy and Speedo and recently pulled off the ultimate bikini coup: getting picked up by Victoria's Secret.