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Sports teams want you back in the stadium Stadium attendance is down so pro sports teams are using technology to win back fans and get them in their seats. More
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Here Comes Everybody
<b>Here Comes Everybody</b>
By Clay Shirky (Penguin Press, $25.95)

Shirky has long chronicled the Internet's fortunes, and this installment examines social networks and how technology is changing the way people - and businesses - interact. Fascinating anecdotes and smart writing keep the topic from being deadly dull.

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Last updated February 26 2008: 9:08 AM ET