Photo Galleries
World's worst cities for rush hour traffic So you thought your city had the worst rush hour traffic in the world? More
America's best-performing female CEOs These women run companies whose stocks surged in the past year -- significantly beating the S&P 500. More
Tech's highest paid women Silicon Valley isn't known for its diversity, but it is home to a handful of highly paid female executives. More
Special Offer
2 of 8
BACK NEXT

"The superhero thing was the first marketing idea I had for the restaurant," says Bonahoom, 30. "The superheroes signify that we're here to help save the earth and help people, rather than just focus on the bottom line. So it kind of became a symbol."

NEXT:
Last updated March 04 2008: 10:15 AM ET
Photographs by Mark Peterson/Redux for Fortune Small Business