Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Photo Galleries
Driving the world's first car Driving a replica of the 1886 Benz Patent Motorwagen, the first internal combustion automobile. More
The 7 biggest investment mistakes celebrities make From betting too heavily on real estate to overestimating future earnings, here are 7 of the most common money mistakes that celebrities make. More
Cotton candy, toothpicks, pet gel -- these products are all made from marijuana Legal cannabis, an estimated $5.4 billion industry, is drawing in entrepreneurs with a variety of innovative products -- from skin patches to pain relief gel for pets. More
Special Offer
2 of 8
BACK NEXT

"The superhero thing was the first marketing idea I had for the restaurant," says Bonahoom, 30. "The superheroes signify that we're here to help save the earth and help people, rather than just focus on the bottom line. So it kind of became a symbol."

NEXT:
Last updated March 04 2008: 10:15 AM ET
Photographs by Mark Peterson/Redux for Fortune Small Business