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One out of every 10 people asks the delivery staff for more details about their identity. Minneapolis resident Amy Duncan was one of those people when a Galactic girl delivered a pizza to her and her friends: "A superhero came to the door and it was awesome," she says. "Their pizza is a little pricier but the quality is better and the whole organic and superhero thing made it totally worth it."

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Last updated March 04 2008: 10:15 AM ET
Photographs by Mark Peterson/Redux for Fortune Small Business