Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Photo Galleries
Super Bowl 50 ads are studded with celebrities The 2016 Super Bowl has rolled out the red carpet for the likes of Helen Mirren, Amy Schumer, Seth Rogen, Steven Tyler and the late, great Marilyn Monroe. More
The women of marijuana These women entrepreneurs and executives are making their mark in the marijuana industry. More
Most expensive collector cars from the Scottsdale auctions These are the most expensive collector cars sold at the Scottsdale auctions. More
Special Offer

Galactic Pizza's delivery superheroes

A Minneapolis pizza parlor dispatches caped crusaders (in electric cars) to serve up eco-friendly pies.

1 of 8
BACK NEXT

Peter Bonahoom serves up fast food with a side order of whimsical tree-hugging. The founder of Galactic Pizza dresses his delivery drivers as superheroes and dispatches them all over Minneapolis in electric cars. Each new employee develops an alter ego - there's Captain Awesome, Captain Organic, Flying Squirrel, General Statement, Italian Scallion, Merman, Pink Thunder, and Weather Man - and then designs a costume that Bonahoom has custom-made by a local seamstress.

Pictured here are Jacob Teschow, a.k.a. Merman, and Chris Knutson, a.k.a. Pink Thunder.


NEXT:
Last updated March 04 2008: 10:15 AM ET
Photographs by Mark Peterson/Redux for Fortune Small Business