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Galactic Pizza's delivery superheroes

A Minneapolis pizza parlor dispatches caped crusaders (in electric cars) to serve up eco-friendly pies.

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Peter Bonahoom serves up fast food with a side order of whimsical tree-hugging. The founder of Galactic Pizza dresses his delivery drivers as superheroes and dispatches them all over Minneapolis in electric cars. Each new employee develops an alter ego - there's Captain Awesome, Captain Organic, Flying Squirrel, General Statement, Italian Scallion, Merman, Pink Thunder, and Weather Man - and then designs a costume that Bonahoom has custom-made by a local seamstress.

Pictured here are Jacob Teschow, a.k.a. Merman, and Chris Knutson, a.k.a. Pink Thunder.


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Last updated March 04 2008: 10:15 AM ET
Photographs by Mark Peterson/Redux for Fortune Small Business