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Low-carb food a hard sell
Low-carb food a hard sell
Last year's second-place winner in FSB's contest, Saatwic Foods, invented a process that slows the digestion of carbohydrates - a potential boon for calorie-counting consumers. But the company, based in Brentwood, Tenn., hasn't grown at the pace president Ajay Chawan projected. A big customer Saatwic had anticipated recently backed out, forcing Saatwic to temporarily shift its business strategy from a technology-licensing model to a manufacturing one. Chawan believes that once he has proved consumer demand for his low-carb pasta products, it will be easier to license his technology to a big food corporation. - Alec Foege

NEXT: Sweetriot finds its angels
Last updated April 10 2008: 9:44 AM ET