School: Southern Methodist University, Cox School of Business
Team members: Matthew Vroom, Alex Bagden, Chris Irvine, Lauren McGehee, Simon Mak, Alex Wimbush
Concept: A digital imaging device that records visual events 30 seconds before and after a car accident. The goal is to shield drivers from liability by creating a visual record of the accident.
An onboard accelerometer enables the device to detect and record an accident. Drivers can then download the images to their computers via USB.
The box is designed to be easy for drivers to install and use. With no moving parts, it's also durable and can withstand accidents. The target market includes car buyers and anyone who has suffered financial liability because of a car accident. The company has filed for three provisional patents and hopes to sell 10,000 units in its first year.
Timeline: Product design is nearly complete, according to the management team. Manufacturing is scheduled to begin in August 2008. - Julie Freese
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