More Galleries
7 lifehacks to eliminate your holiday hassle Whether curating the perfect gift or finding a pet-sitter, these startups offer time-saving services that might just seem like holiday magic. More
San Francisco: The best city to make things From electric motorcycles to death shrouds, San Francisco's manufacturing sector is booming. More
6 designers shaking up fashion These designers are changing the way we dress, accessorize and shop, from custom made-to-fit dresses to smart jewelry that's actually stylish. More

Special Offer
25 of 36
BACK NEXT
Sportswear that doesn't stink
Sportswear that doesn't stink
Eric Johnson, Sarajane Sparks, Danvers Fleury, Chris Lear and John Lerch
Team name: Nolia Athletic Apparel

School: University of North Carolina, Kenan-Flagler School of Business

Team members: Eric Johnson, Sarajane Sparks, Danvers Fleury, Chris Lear, John Lerch

Concept: This team of MBA students combined their athletic, engineering, and marketing expertise to create a line of running apparel designed to combat two nagging problems for athletes: odor control and chafing.

Sportswear engineered to inhibit the growth of odor-causing bacteria is not a new concept. However, Nolia claims to have a more green and cost-effective approach: Its fabrics will be treated with a wash-resistant, antimicrobial substance made from a bacteria-killing derivative of chitosan, which is extracted from crustacean shells and costs less than the heavy metals used in other bacteria-killing treatments.

In an effort to enhance comfort, the garments have fewer seams than competing products. To create brand awareness, Nolia plans to sponsor up-and-coming athletes, whom executives hope will evangelize the apparel at athletic events.

Timeline: Nolia plans to release its first set of products on its website and through specialty running retailers. Nolia's initial line, sold through specialty running retailers and on its website, will include sleeveless, short- and long-sleeve running shirts, sports bras, running shorts and socks, among other items. After three years, the company intends to add a line of leisure sportswear. - Brandi Stewart

NEXT: New and improved insulin

Last updated May 02 2008: 11:51 AM ET

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.