More Galleries
5 startups that are reimagining the world Bricks that grow from microorganisms, household garbage turned into art, three-wheeled bike-cars -- these startups are redefining urban living. More
Blue collar entrepreneurs These five entrepreneurs took their blue collar experience and used it to launch innovative businesses. More
7 lifehacks to eliminate your holiday hassle Whether curating the perfect gift or finding a pet-sitter, these startups offer time-saving services that might just seem like holiday magic. More

Special Offer
27 of 36
A better endoscope
A better endoscope
Malcolm McVay, Katharine Melzer, Jules Huang, Rory Berry and Sarah Carr
Team name: Perseus Medical Technologies (Fiberview)

School name: UCLA, Anderson School of Management

Team members: Rory Berry, Sarah Carr, Nir Hoftman, Jules Huang, Michael Lee, Aman Mahajan, Malcolm McVay, Katharine Melzer

Concept: Physicians from the UCLA David Geffen School of Medicine have developed an alternative to traditional endoscopes, long, tube-shaped optical viewing instruments that allow doctors to peer inside the body for irritation, ulcers, inflammation and abnormal tissue.

Endoscopic carts, complete with a display monitor, external light source and thermal paper printer, typically cost $30,000 or more. They are difficult to move and have no electronic data storage or information transfer capabilities. By contrast, Perseus's patented "Miniature Fiber Optic Workstation" costs $2,200 a pop. The workstation is portable, using wireless technology and real-time video to store information, manage data, and transfer visuals to operating room monitors.

Though Perseus anticipates competition from established endoscopic equipment manufacturers, it has not found any comparable product on the market. Market research suggests that 53,500 new endoscopic units will be sold in the U.S. in 2009. The global market is roughly twice that size and is expected to grow at a rate of at least 5% a year.

Timeline: Perseus anticipates having a working prototype with FDA approval by March 2009. It projects sales to grow from 1,450 units in 2009 to more than 14,900 units by 2013. - Emily Maltby

NEXT: Electricity from evaporation

Last updated May 02 2008: 11:51 AM ET