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Software to help men shop
Software to help men shop
Will O'Brien (jumping) and Bob Meese
Team name: Project Einstein

School name: MIT, Sloan School of Management

Team members: Will O'Brien, Bob Meese

Concept: This e-commerce startup has developed a proprietary technology called DeepCatalog, designed to help men shop for clothes by using filters that recommend apparel based on each shopper's size, style and brand preferences.

The company also plans to sell its data to clothing makers, giving them insights into consumer purchasing habits and providing direct marketing opportunities. Project Einstein believes it distinguishes itself from other players such as Amazon.com by focusing exclusively on men's wear, using improved recommendation technology and offering data analytics. The team is still scouting for key hires.

Timeline: The company is still in the product development stage and is seeking seed investment. It plans to launch a beta site in the third quarter of 2008. - Emily Maltby

NEXT: Stop the bleeding

Last updated May 02 2008: 11:51 AM ET

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