Now: As Built NY expands globally, so does the number of international counterfeiters, who cost the business 20% to 25% of its overseas sales.
"The problem keeps growing," says Weiss, 38, who keeps three law firms busy watching out for his patents. He hopes that his firm, which now lists IP protection as its fourth-largest expense, will face fewer lawsuits in the future.
"I'd rather be choosing colors for new designs," he says. "But for now, this is part of my job."