Started offering sleep treatments: Miraval appointed a professional sleep specialist in 2006 and began offering guests sleep-related lectures and programs.
What it offers: A wide range of sleep treatments, such as "Healing Sleep and Dreams," which involves discussions with Miraval's staff about how diet, medications and bedroom decor can affect your sleep. For the dedicated spa-goer, Miraval offers a four-day package including two lifestyle consultations, a nutritional analysis, a hypnotherapy session, reflexology and a sleep remedy massage.
In 2005, the National Sleep Foundation's "Sleep in America" poll reported that 75% of respondents had "at least one symptom of a sleep problem a few nights a week or more within the past year." That finding motivated Miraval Resorts to begin offering sleep treatments, says Tracey Anne Latkovic, Miraval's vice president of sales and marketing.
"We saw an opportunity to help our guests learn the tools for better sleep - everything from room temperature to organic bedding," she says. "This is a high priority among most people, and our treatments assist them with feeling better about sleep."
Since Miraval first implemented its sleep treatments, Latkovic says the spa has seen steadily rising demand for related offerings not only from regular spa customers, but also from corporate clients, who often add sleep programs to their itinerary on group retreats. In response, Miraval developed an "executive strategy" program last spring. The package includes a lecture by psychologist Dr. Rubin Naiman, who discusses the role sleep therapy can play in creating a more efficient and productive workplace.
Price: Rates for Miraval's four-day "Healing Sleep and Dreams" package start at $2,140 per person. Private sleep consultations with Dr. Naiman start at $190 for 50 minutes.