The company, which generates online sales leads and mailing lists, says that last year's ad was "a huge money maker," despite being a failure in most media polls, according to a salesgenie.com press release.
This year's ad features an animated salesman named Ramesh whose boss threatens to fire him if he doesn't double his sales. In the end, Ramesh finds salesgenie.com and becomes the salesman of the year.
Vin Gupta, chief executive officer of infoUSA, the publicly traded parent company of salesgenie.com, came up with the idea and wrote the copy for this year's ad, as he did last year.
"If it [the ad] positively impacts business like it did last year, we'd be thrilled to be the worst again," Gupta said in a statement.
Last updated February 01 2008: 2:45 PM ET
