"We chose 'The Godfather' to anchor our Super Bowl ad because, at its core, the film is about a struggle between old and new power. In precisely that fashion, Audi represents the rise of a new force in luxury," said Scott Keogh, chief marketing officer, Audi of America in a statement.
The ad will promote the Audi R8 sports car, a sleek two-door that sells for more than $100,000, and was filmed outside a multi-million dollar mansion.
Audi's focus on targeting the luxury market is in stark contrast to concerns expressed by another automaker advertising in the Super Bowl. Hyundai of America said earlier this month that it was reviewing its decision to advertise during the big game because of softness in the U.S market. Ultimately, Hyundai decided to stay in the game with two 30-second spots.
