The online job source plans to target disgruntled employees with an ad showing a woman who is stuck in a dissatisfying job but can't muster the confidence to quit. So, her heart does it for her.
In the past, CareerBuilder.com ads have used humor to reach their target audience but this year's approach will be more inspiring than funny.
"This year's campaign is more poignant and urges the sense of empowerment," said Richard Castellini, CareerBuilder.com's Vice President of Consumer Marketing.
The ads will be punctuated with motivational catch-phrases like, "Start Building" and "Self-Help Yourself."
Last updated February 01 2008: 2:45 PM ET
