Super Bowl ads you can't refuse

Last year, GM was one of the advertisers experimenting with user-generated ads during the Super Bowl. This year, however, the company ditched that idea, which most experts said was unsuccessful, in favor of a more simple approach to promote the hybrid version of its GMC Yukon SUV.

The ad will be animated in black-and-white and will depict a climber pushing a boulder uphill with a voice-over asking a number of rhetorical questions.

"Why push? Why change? Why grow? Why dream?"

These are some pretty deep questions for a Super Bowl ad. Not to mention the heady reference to Sisyphus. Thankfully, the voice-over answers them for you:

"Questions you don't have to ask yourself, when you never say `it's good enough.'"

This stripped-down approach is a bit of a departure from typical SUV ads. But the more philosophical tone may be designed to appeal to hybrid buyers.