Last year, the Internet domain name registrar was rejected three times by CBS for proposing commercials that were deemed inappropriate. This year, Fox denied ten of Go Daddy's submissions before settling on one, entitled "Spot On," which features Indy race car driver and "Go Daddy Girl" Danica Patrick.
But the ad was not the company's first choice, according to Bob Parsons, Go Daddy's CEO. So, Parsons decided to use Go Daddy's spot to show viewers how to see, "Exposure," the ad he wanted to air during the game.
"We are going to have to make lemonade out of lemons on this one. It's risky, but we've changed our whole marketing plan so we can leverage something out of this smokin' hot spot," Parsons said in a statement.
Last updated February 01 2008: 2:45 PM ET
