Super Bowl ads you can't refuse

Audi pays homage to 'The Godfather,' Bud has a dog and pony show and Go Daddy gets racy (again). Here are the Super Bowl ads you'll be talking about on Monday.

PepsiCo
PepsiCo
The beverage maker has purchased two minutes of Super Bowl ad time this year but one spot promises to be slightly different from the others. Pepsi announced last week that its pregame ad "Bob's House" will be a silent ad.

"If a television commercial airs on Super Bowl Sunday and no one hears it, does it make a sound?" asks a Pepsi press release. Judging by the amount of buzz this ad has generated already, the answer is yes.

The 60-second commercial was created by Pepsi employees who are deaf and features dialogue in American Sign Language with written subtitles. The spot is based on a popular joke in the deaf community that involves a quiet street and loud horn honking.

In addition to advertising soft-drinks and potato chips, Pepsi's hope is to use the Super Bowl as a platform to create awareness of issues concerning the American deaf community.

"By bringing the world an ad performed by deaf employees in ASL, we feel like we've already scored the upset on Super Bowl Sunday said Clay Broussard, a PepsiCo employee and project lead on Bob's House.."

Last updated February 01 2008: 2:45 PM ET

Anheuser-Busch

Audi

CareerBuilder.com

Cars.com

FedEx

GM

Go Daddy

Hyundai

Pepsi

salesgenie.com

Under Armour

White House ONDCP
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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.