The 60-second spot tells the tale of a discouraged horse that doesn't make the cut for the brewer's trademark team of Clydesdales. But a spunky Dalmatian, another familiar Budweiser character, helps the horse stage a Rocky-esque comeback.
In one 30-second spot, three cavemen struggle to move a Stone Age ice chest filled with Bud Light and bicker in caveman talk. Another caveman appears with a gigantic stone wheel. What happens next? Well, the dawn of civilization comes another day.
Other ads Anheuser-Busch has in store will feature x-ray vision, fire breathing, wine & cheese and comedian Carlos Mencia.