3 of 6
BACK NEXT
Advertising revenue
Beijing 2008: Estimated $1 billion in U.S.
Athens 2004: $927 million in U.S.

Though the near-$900 million price tag for broadcasting rights was steep, General Electric, NBC's parent company, said it expects to surpass $1 billion in advertising revenue for this year's broadcast.

NBC is also likely to surpass the record $133.5 million in profits it netted from the 2004 games. NBC took home a net profit of $70.6 million in 2006.

NEXT: Sponsorships
Last updated August 08 2008: 10:37 AM ET
More Galleries
What being middle class means to me For some Americans, middle class means feeling secure. For others, it's just the opposite. More
The 10 most valuable global brands Apple has the most valuable brand in the world, up 67% over the last year, according to a BrandZ ranking. More
A life's work: Photos by Mary Ellen Mark The subjects of Mary Ellen Mark's photography ranged from celebrities to world leaders to those at the fringe of society, including prostitutes and the homeless. More

Special Offer