Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

3 of 6
BACK NEXT
Advertising revenue
Beijing 2008: Estimated $1 billion in U.S.
Athens 2004: $927 million in U.S.

Though the near-$900 million price tag for broadcasting rights was steep, General Electric, NBC's parent company, said it expects to surpass $1 billion in advertising revenue for this year's broadcast.

NBC is also likely to surpass the record $133.5 million in profits it netted from the 2004 games. NBC took home a net profit of $70.6 million in 2006.

NEXT: Sponsorships
Last updated August 08 2008: 10:37 AM ET
More Galleries
15 top-paid CEOs The 15 highest-paid corporate chiefs in America took home nearly $700 million last year -- about $47 million apiece on average. Expedia's Dara Khosrowshahi tops the list -- with $95 million in total pay. David Zaslav, who was no. 1 last year moves down to no. 15 this year. More
Driving Bentley's new SUV Spending an afternoon in Bentley's luxurious new $230,000 SUV. More
Best cars for the super-rich The Robb Report has selected these as the best new cars and SUVs for anyone who doesn't have to worry about how much they spend. More

Special Offer