Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

3 of 6
Advertising revenue
Beijing 2008: Estimated $1 billion in U.S.
Athens 2004: $927 million in U.S.

Though the near-$900 million price tag for broadcasting rights was steep, General Electric, NBC's parent company, said it expects to surpass $1 billion in advertising revenue for this year's broadcast.

NBC is also likely to surpass the record $133.5 million in profits it netted from the 2004 games. NBC took home a net profit of $70.6 million in 2006.

NEXT: Sponsorships
Last updated August 08 2008: 10:37 AM ET
More Galleries
The best Black Friday deals of 2015 This year's best Black Friday deals include some Apple products and a free Samsung smartphone. More
Delahaye - Behind the wheel of a French masterpiece This 1951 Delahaye represents the end of an era in gorgeous French car design. More
Slingshot is a three-wheeled thrill ride The Polaris Slingshot drives like a car with the excitement of a motorcycle. More

Special Offer