Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

3 of 6
BACK NEXT
Advertising revenue
Beijing 2008: Estimated $1 billion in U.S.
Athens 2004: $927 million in U.S.

Though the near-$900 million price tag for broadcasting rights was steep, General Electric, NBC's parent company, said it expects to surpass $1 billion in advertising revenue for this year's broadcast.

NBC is also likely to surpass the record $133.5 million in profits it netted from the 2004 games. NBC took home a net profit of $70.6 million in 2006.

NEXT: Sponsorships
Last updated August 08 2008: 10:37 AM ET
More Galleries
The Obama economy in 10 charts President Obama came to office in January 2009 in the midst of the Great Recession. Much has turned around since then, but he's been criticized for a slow recovery. More
Best Jobs in America CNNMoney/PayScale's top 100 careers with big growth, great pay and satisfying work. More
Top-paying jobs Anesthesiologists take home a median $335,000 in salary and bonus annually. What other great careers from CNNMoney and PayScale.com's list of Best Jobs in America offer hefty paychecks? More

Special Offer