Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

6 of 6
Ticket sales
Beijing 2008: Estimated $140 million
Athens 2004: $228 million

When Ticketmaster made tickets for the 2008 Summer Games available in the United States, they sold so quickly that they crashed the company's system, according to Eric Baker, CEO of online ticket exchange Web site Viagogo and founder of StubHub.

That's because of the enormous demand - and low ticket prices. Chinese Olympic officials made a huge effort to keep primary ticket prices extraordinarily low, according to Baker. Over half of the 6.98 million tickets were sold for $12 or less, and the average ticket price was approximately $20.

The low prices translated into lower admissions revenue for the IOC and local organizing committee than in 2004. But the high demand has created a sizable secondary market for tickets. Tickets are currently being scalped for ten times face value, Baker said.

Last updated August 08 2008: 10:37 AM ET
More Galleries
Black Friday 2015 in pictures Shoppers around the country braved the crowds to get their hands on the best Black Friday deals. More
Driving the ultimate in '50s Mercedes-Benz style The SC was the car that re-introduced Mercedes-Benz as a global luxury car icon. More
Driving the world's first car Driving a replica of the 1886 Benz Patent Motorwagen, the first internal combustion automobile. More

Special Offer