Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

6 of 6
BACK NEXT
Ticket sales
Beijing 2008: Estimated $140 million
Athens 2004: $228 million

When Ticketmaster made tickets for the 2008 Summer Games available in the United States, they sold so quickly that they crashed the company's system, according to Eric Baker, CEO of online ticket exchange Web site Viagogo and founder of StubHub.

That's because of the enormous demand - and low ticket prices. Chinese Olympic officials made a huge effort to keep primary ticket prices extraordinarily low, according to Baker. Over half of the 6.98 million tickets were sold for $12 or less, and the average ticket price was approximately $20.

The low prices translated into lower admissions revenue for the IOC and local organizing committee than in 2004. But the high demand has created a sizable secondary market for tickets. Tickets are currently being scalped for ten times face value, Baker said.

NEXT
Last updated August 08 2008: 10:37 AM ET
More Galleries
Exploring 10 great cities for business in Asia From Shanghai to Tokyo, Mumbai to Hong Kong, here's how to make the most of the days between the deadlines. More
10 of the best beaches near airports Wait out your layover in the transit lounge? Or grab some sun, sand and surf? More
World's Top Employers for New Grads For an exclusive CNNMoney list, research firm Universum Global surveyed business students at colleges around the world to see where they most want to work. More

Special Offer