Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

The dollars and cents of the Olympics

The Olympics have become a multi-billion dollar business, and the 2008 Summer Games in Beijing, China are expected to set record revenues.

1 of 6
BACK NEXT
Beijing's billions
The 2008 Summer Olympic Games begin Friday in Beijing, and the world will be captivated by the 13,000 athletes competing over the next two weeks.

But what was once the pantheon of amateur athletic competition is now a lucrative business for nearly everyone involved.

Multiple billions of dollars are set to be made this summer by the International Olympic Committee, media companies, sponsors, the host nation of China and athletes themselves. That money comes from a slew of sources, including broadcasting revenue, advertising sales, corporate sponsorships, ticket sales and licensing agreements.

Here's a look at just how big the Summer Games really are.
NEXT: Broadcasting rights
Last updated August 08 2008: 10:37 AM ET
More Galleries
Here's what costs more than a barrel of oil Oil prices have crashed to below $27 a gallon -- a level not seen since 2003 -- which makes a barrel of crude cheaper than lots of everyday purchases that we don't think twice about. More
Super Bowl 50 ads are studded with celebrities The 2016 Super Bowl has rolled out the red carpet for the likes of Helen Mirren, Amy Schumer, Seth Rogen, Steven Tyler and the late, great Marilyn Monroe. More
The women of marijuana These women entrepreneurs and executives are making their mark in the marijuana industry. More

Special Offer