Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

The dollars and cents of the Olympics

The Olympics have become a multi-billion dollar business, and the 2008 Summer Games in Beijing, China are expected to set record revenues.

1 of 6
BACK NEXT
Beijing's billions
The 2008 Summer Olympic Games begin Friday in Beijing, and the world will be captivated by the 13,000 athletes competing over the next two weeks.

But what was once the pantheon of amateur athletic competition is now a lucrative business for nearly everyone involved.

Multiple billions of dollars are set to be made this summer by the International Olympic Committee, media companies, sponsors, the host nation of China and athletes themselves. That money comes from a slew of sources, including broadcasting revenue, advertising sales, corporate sponsorships, ticket sales and licensing agreements.

Here's a look at just how big the Summer Games really are.
NEXT: Broadcasting rights
Last updated August 08 2008: 10:37 AM ET
More Galleries
A look at Sears through the years Now Sears has officially said its business has an uncertain future, here's a look at photographs that documents the store's rich history. More
Coolest hotel bars for business travelers in 2017 CNNMoney asked a high-end concierge service for routine business travelers what hotel bars they'd recommend in 4 major U.S. cities. Here are the best spots. More
Top credit cards for business travelers 2017 Just like a pair of pants, there's no 'one size fits all' when it comes to the best credit cards for travelers. More

Special Offer