Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

The dollars and cents of the Olympics

The Olympics have become a multi-billion dollar business, and the 2008 Summer Games in Beijing, China are expected to set record revenues.

1 of 6
BACK NEXT
Beijing's billions
The 2008 Summer Olympic Games begin Friday in Beijing, and the world will be captivated by the 13,000 athletes competing over the next two weeks.

But what was once the pantheon of amateur athletic competition is now a lucrative business for nearly everyone involved.

Multiple billions of dollars are set to be made this summer by the International Olympic Committee, media companies, sponsors, the host nation of China and athletes themselves. That money comes from a slew of sources, including broadcasting revenue, advertising sales, corporate sponsorships, ticket sales and licensing agreements.

Here's a look at just how big the Summer Games really are.
NEXT: Broadcasting rights
Last updated August 08 2008: 10:37 AM ET
More Galleries
Best business class airline lounges around the world Between August 2015 and May 2016, Skytrax surveyed over 19.2 million customers to find the best airline lounges. Here is what they found. More
What Boeing's new 737 Max 9 has under the hood Boeing unveiled its new, longer 737 Max 9 airliner earlier this month, the second member of the updated single-aisle jet family. The first aircraft will deliver to airlines starting in 2018. More
Toy Fair surfaces holograms, robotic animals, dolls for boys The Toy Industry Association's annual fair revealed countless tech-enabled toys -- and some fresh takes on old classics. More

Special Offer