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"The search is overwhelming," Savoie says. "Some search categories are general while others are very specific. Try offering fewer options initially - then, the consumer can narrow it down for themselves."
"Condense it into 10 or so main categories," suggests McClure. "Even a company like Amazon, which has greater diversity in its product line than this company, has only a few categories."
Also consider moving this and the other search drop-down menus closer to the top of the page, so that the viewer knows what to do just seconds after arriving on the page.
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