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Images
Images

Our experts scratched their heads at the blurry blue box on your home page. What relevance does the image have to the rest of the content on the page?

Ask yourself that question for each graphic on your Web site, they recommend.

"On each page is a stock photo that's not very engaging," Martin says. "Try to find photos of people, as visitors react better to faces - they feel a connection and get sucked in."

"You can still use stock photos, but find ones that are relevant," says Schaf. "This is a company that is technologically driven, but I don't get that message from these images."

Once you get more engaging photos, don't be afraid to make them bigger, or break them up into multiple shots of different sizes. These techniques will keep stock photos from looking unoriginal.

NEXT: Colors

LAST UPDATE: Nov 06 2008 | 8:24 AM ET
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