6 of 6
BACKNEXT
'Bracing for a train wreck'
'Bracing for a train wreck'
Ruthayn Scaglio
Owner, Shoetique
Katonah, N.Y.

When we opened a year and a half ago, we hit the ground running. Then, it was like someone just shut the light off. No dimmer, just completely shut off. Katonah, with its typically bustling little storefronts, has become a ghost town.

Women don't need shoes - they want shoes. In attempt to keep the store moving, I've cut back my employees' hours, opened up the store on Sundays and carefully monitored my inventory. I've also sent out e-mails to my loyal customers to lure them in, but I assume they're ignoring them the same way I'm trashing e-mails from my favorite stores.

Another issue is trying to compete with the big guys in the malls. I simply can't match their discounts unless I put a sign out on the street that says, "Come in and take for free!"

Last year, our Black Friday was really busy, but this year, while trying to stay positive, I'm bracing for a train wreck. People are frozen and we're just trying to hold on until the spring thaw - at that point, I have faith business will turn for the better.

More galleries

Email | Print | Share  |  RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
LAST UPDATE: May 18 2009 | 3:28 PM ET
Sponsored by
More Galleries
6 designers shaking up fashion These designers are changing the way we dress, accessorize and shop, from custom made-to-fit dresses to smart jewelry that's actually stylish. More
8 must-have travel apps Whether you've got wanderlust or an airline grievance, here are some apps to pack onto your phone. More
Secrets to success from Smalltown USA Utah State professor Michael Glauser cycled 4,000 miles this summer, visiting 100 entrepreneurs across the country. Here's a snapshot of how they grew their businesses. More

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.