Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

3 of 12
BACKNEXT
1932 Plymouth PA
Chrysler launched the low-priced Plymouth brand in 1928 to compete with Ford and Chevrolet. Plymouth gained traction in the Thirties with a combination of strong value and clever promotion. Presaging Lee Iacocca's role decades later, Walter P. Chrysler was featured in ads urging buyers to "Look at all three!" low-priced makes.

The PA introduced "Floating Power," an engine mounting system that isolated engine vibration, providing "the smoothness of an Eight with the economy of a Four."

Plymouth soon lifted Chrysler Corporation into second place in U.S. domestic production, a position it held until the early fifties.

Chrysler shut down the Plymouth brand after the 2001 model year.

Source: Walter P. Chrysler Museum; "Standard Catalog of Chrysler," edited by James T. Lenzke (Krause Publications)

NEXT: 1934 DeSoto Airflow

Last updated August 03 2009: 2:05 PM ET
Email | Print | Share  |  RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
Find Your Next Car
More Galleries
11 tasty treats to bring back from a business trip Nothing is as crowd-pleasing or pragmatic as edible souvenirs. We've found foodie gifts that are both delicious and distinguished in 11 popular business destinations. More
15 women who founded $1 billion startups Meet 15 women behind some of the world's hottest startups. More
Here are 27 ads Russian trolls bought on Facebook and Instagram The House Intelligence Committee on Wednesday released some of the ads a Russian troll farm purchased on Facebook and Instagram during and after the U.S. presidential election. More

Special Offer