3 of 12
BACKNEXT
1932 Plymouth PA
Chrysler launched the low-priced Plymouth brand in 1928 to compete with Ford and Chevrolet. Plymouth gained traction in the Thirties with a combination of strong value and clever promotion. Presaging Lee Iacocca's role decades later, Walter P. Chrysler was featured in ads urging buyers to "Look at all three!" low-priced makes.

The PA introduced "Floating Power," an engine mounting system that isolated engine vibration, providing "the smoothness of an Eight with the economy of a Four."

Plymouth soon lifted Chrysler Corporation into second place in U.S. domestic production, a position it held until the early fifties.

Chrysler shut down the Plymouth brand after the 2001 model year.

Source: Walter P. Chrysler Museum; "Standard Catalog of Chrysler," edited by James T. Lenzke (Krause Publications)

NEXT: 1934 DeSoto Airflow

Last updated August 03 2009: 2:05 PM ET
Email | Print | Share  |  RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
Find Your Next Car
More Galleries
Cool cars from the 2015 Geneva Motor Show These are some of the stand-out cars and trucks on display at the 2015 Geneva Motor Show. More
Yahoo: 20 years of hits and flops The company that once was Google turns 20. We look back at the many, many brands it has cycled through. Remember Geocities? Broadcast.com? More
10 big dot-com flops Remember Pets.com? The Nasdaq is roaring back towards its all-time high. Here are some of the biggest dot-com busts from the last time the Nasdaq topped 5,000. More

Special Offer