Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

3 of 12
BACKNEXT
1932 Plymouth PA
Chrysler launched the low-priced Plymouth brand in 1928 to compete with Ford and Chevrolet. Plymouth gained traction in the Thirties with a combination of strong value and clever promotion. Presaging Lee Iacocca's role decades later, Walter P. Chrysler was featured in ads urging buyers to "Look at all three!" low-priced makes.

The PA introduced "Floating Power," an engine mounting system that isolated engine vibration, providing "the smoothness of an Eight with the economy of a Four."

Plymouth soon lifted Chrysler Corporation into second place in U.S. domestic production, a position it held until the early fifties.

Chrysler shut down the Plymouth brand after the 2001 model year.

Source: Walter P. Chrysler Museum; "Standard Catalog of Chrysler," edited by James T. Lenzke (Krause Publications)

NEXT: 1934 DeSoto Airflow

Last updated August 03 2009: 2:05 PM ET
Email | Print | Share  |  RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
Find Your Next Car
More Galleries
Driving the world's first car Driving a replica of the 1886 Benz Patent Motorwagen, the first internal combustion automobile. More
The 7 biggest investment mistakes celebrities make From betting too heavily on real estate to overestimating future earnings, here are 7 of the most common money mistakes that celebrities make. More
Cotton candy, toothpicks, pet gel -- these products are all made from marijuana Legal cannabis, an estimated $5.4 billion industry, is drawing in entrepreneurs with a variety of innovative products -- from skin patches to pain relief gel for pets. More

Special Offer