Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

3 of 12
BACKNEXT
1932 Plymouth PA
Chrysler launched the low-priced Plymouth brand in 1928 to compete with Ford and Chevrolet. Plymouth gained traction in the Thirties with a combination of strong value and clever promotion. Presaging Lee Iacocca's role decades later, Walter P. Chrysler was featured in ads urging buyers to "Look at all three!" low-priced makes.

The PA introduced "Floating Power," an engine mounting system that isolated engine vibration, providing "the smoothness of an Eight with the economy of a Four."

Plymouth soon lifted Chrysler Corporation into second place in U.S. domestic production, a position it held until the early fifties.

Chrysler shut down the Plymouth brand after the 2001 model year.

Source: Walter P. Chrysler Museum; "Standard Catalog of Chrysler," edited by James T. Lenzke (Krause Publications)

NEXT: 1934 DeSoto Airflow

Last updated August 03 2009: 2:05 PM ET
Email | Print | Share  |  RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
Find Your Next Car
More Galleries
6 ways to change the world for as little as $20 These platforms help make impact investing accessible to anyone with $20 to spare. More
5 great day trips from Sydney Standout escapes just a short journey from Australia's largest city. More
New cameras go weird, wearable - even old school Meet the new crop of digital cameras, an eclectic group each with a very particular set of skills. More

Special Offer