3 of 7
BACKNEXT
Ford F-150
Rank: 2
It there's an automaker that knows truck buyers, it's Ford. The F-series has long reigned as the top-selling truck in America. (The top-selling vehicle of any kind, in fact.)

With that experience behind them, perhaps it's not surprising that Ford's launch of the redesigned F-150 went well, according to J.D. Power.

Ford made some key moves that paved the way for their new truck. The first was deciding to delay the launch for several weeks. With truck sales down, Ford dealers needed more time to empty their lots of the old 2008 trucks. When Ford finally rolled out the new trucks, dealers were ready.

Ford also listened to its customers and gave them what they wanted. Plus, it took care to build the trucks right. The F-150 topped all full-size trucks in quality and owner satisfaction, according to J.D. Power.

Chrysler, on the other hand, fumbled its launch of the new Dodge Ram truck, according to J.D. Power. The Ram launch ranked 26th out of 27 new vehicle launches last year. Hoping to capitalize on Ford's delay, Chrysler went ahead and pushed the Ram out too early, producing too many trucks for the market to absorb. Quality was a problem as well, although customers have been pleased with the Ram's design and performance.

NEXT: Subaru Forester

Last updated July 22 2009: 5:42 PM ET
Email | Print | Share  |  RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
Find Your Next Car
More Galleries
What being middle class means to me For some Americans, middle class means feeling secure. For others, it's just the opposite. More
The 10 most valuable global brands Apple has the most valuable brand in the world, up 67% over the last year, according to a BrandZ ranking. More
A life's work: Photos by Mary Ellen Mark The subjects of Mary Ellen Mark's photography ranged from celebrities to world leaders to those at the fringe of society, including prostitutes and the homeless. More

Special Offer