Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

3 of 5
BACKNEXT
Selling the 500
Selling the 500
You won't be able to buy the 500 at just any Chrysler dealership. Only selected dealerships in urban areas will be allowed to sell the car.And it won't be just thrown in there with all the Chrysler, Dodge and Jeep stuff, either. The 500 will be sold in separate "salon" stores within the dealership, distinctly set apart from the rest of the business.

There will also be separate sales staffs for the 500.

"I think there's some combination of Mini and Scion thinking," said Jack Nerad, editorial director for Kelley Blue Book's KBB.com Web site.

Both BMW's Mini brand and Toyota's Scion maintain a certain exclusivity without a separate dealership network and without simply pricing their products out of most people's reach. They do this using the same "store within a store" strategy that Chrysler will use for the 500 and by making their cars, like the 500, highly customizable.

NEXT: More than small

Last updated November 12 2009: 6:15 AM ET
Email | Print | Share  |  RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
Find Your Next Car
More Galleries
Google's logos through the years Google changed its logo for the fifth time in 17 years this week. Here's what the old ones looked like. More
How much you should have saved for retirement right now Joe is 50 years old and makes $70,000 a year. He should already have $364,000 saved for retirement. Are you on track? More
The stock market's wild week in 6 pictures It was the wildest week in stocks in recent memory. Here's photos and CNNMoney's tweets of reactions to the panicked selling on Monday and Tuesday, which gave way to a mad buying scramble on Wednesday and Thursday. And then...a selloff on Friday again. More

Special Offer