Say buongiorno to the Fiat 500

This little Italian car has the potential to be popular but it's far from a sure bet. Chrysler hopes it can deliver.

1 of 5
BACKNEXT
Coming to America
Coming to America
In late 2010, we'll begin seeing the cute little Fiat 500 showing up at selected Chrysler dealers here in the United States. Already, fans are clamoring for the car with its cool Euro-retro style.

But don't expect the 500 to sell in bunches. Even Chrysler executives are playing down expectations for the car, based on the fact that Americans have traditionally preferred larger vehicles, and the 500 is definitely not large.

Still, the little car could have the stuff to make a splash here, some experts say. There's more to success than just size. For example, look at the Mini Cooper which remains a hot product, right through the recession, thanks to its fun driving performance, clever design and parent company BMW's smart brand management.

On the other hand, the Mini, even as mini as it is, is still bigger than the 500. This makes other experts think that, with this car, Fiat may be going one size too small for American tastes.


NEXT: Sizing up the 500
Last updated November 12 2009: 6:15 AM ET
Email | Print | Share  |  RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
Find Your Next Car
More Galleries
Best-loved cars in America These cars and trucks topped J.D. Power's APEAL survey, which measures how much owners like their new vehicles. More
America's most powerful cars A new 'horsepower war' has erupted among U.S. automakers and these are the most potent weapons in their arsenals. More
A sampling of beers being made with traditional Latin flavors A small but growing number of craft breweries are including passion fruit, Mexican cinnamon and other traditional Latin flavors. More

Special Offer
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.