In logos we trust

Confidence in banks vanished this past year. But branding experts say logos are an easy way to start winning it back. Fortune enlisted Rick Barrack of design firm CBX to evaluate which Fortune 500 bank logos are sending the right message.

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Chase
Chase
History: David Rockefeller introduced the octagon in 1960.

What the logo says: The type is a strong statement of credibility and authority. The octagon is inviting: You're able to access everything the bank has to offer.
By Scott Cendrowski

NEXT: Bank of America
Last updated April 24 2009: 10:55 AM ET
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