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Robin Li: Underpromise and overdeliver
Age: 40
CEO, Baidu

The advice came from one of our early investors. During our first board meeting, when the company was founded, I said, "I never ran a company by myself -- what kind of advice do you have for me?" And I was told, "Underpromise and overdeliver." I took it to heart then and still rely on it today. I believe the loyalty from Baidu's customers, users, employees, and investors today is due in large part to that approach. People trust that when we set out to do something, we do it well.

--Interview by Bill Powell

NEXT: Miles White: Don't pursue titles and dollars
Last updated July 08 2009: 2:26 PM ET
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