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"Surfer" - 1994
Company: Guinness
Ad agency: AMV BBDO

Until this 1994 television spot by AMV BBDO, typical beer advertising usually featured three guys in a bar. By using the analogy of surfers, who patiently wait for the perfect wave, the commercial turned a perceived negative about Guinness -- that you have to wait until the foam settles before drinking -- into a positive.

The pulsating music, the pounding surf, the horses, and the black and white footage all combined to create a sense of drama and anticipation that played perfectly into the tagline, "Good things come to those who..."

NEXT: "Whassup True" - 1999
Last updated August 04 2009: 11:51 AM ET
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