25 of 30
Jilly Stephens
Jilly Stephens
Executive director of City Harvest, a charity that distributes food to New York City's hungry

After that weekend we saw a lot of people standing in line for meals for the first time, and we still do. Remember, every Wall Street job creates two or three other jobs: drivers, drycleaners, all sorts of domestic help and caretakers. Not only is unemployment in the city now at an all-time high, thousands of people have had hours cut or wages reduced.

I was actually flying back from London on the 15th, and the minute I landed, my senior team and I brainstormed about how to stretch our resources. We were going into an unknown period of fundraising and would have to deliver more food than ever. We had to ask, what was our exposure to the fallout from that weekend? Who were our big corporate funders, and what had we budgeted to receive from them? We pulled the fall newsletter, which was ready to go. We rewrote the cover story to reflect the surge in demand that we anticipated. We had to be as visible as possible with the message that New Yorkers had to support City Harvest -- if not now, then when?

The meltdown came at the beginning of the peak fundraising season for charities. From October through January, we raise about 40% of our budget. But we actually raised more money than we had anticipated. Individual New Yorkers stepped up to fill the gap created by corporations...and that has been very reassuring.

NEXT: Jim Chanos

Last updated September 14 2009: 3:19 PM ET
Email | Print | Share  |  RSS
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
More Galleries
10 things I learned at the New York auto show Auto shows these days are about as relevant as a dashboard cigarette lighter. But a careful observer can still pick up a thing or two. More
50 years of the Ford Mustang Take a drive down memory lane with our favorite photos of the car through the years. More
8 CEOs who took a pay cut in 2013 Median CEO pay inched up 9% in 2013 to $13.9 million. But not everyone got a bump last year. Here are eight CEOs who missed out. More
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.