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Young people on the street in Seoul stop to snap photos of the new Equus Stretch Edition -- featuring all LED headlamps and a 400 hp 5L V8 -- developed for the Korean market, where many owners use a chauffeur. With the Equus, Hyundai is aiming at the luxury market currently dominated by Mercedes, BMW, and Audi.

Last updated January 05 2010: 10:50 AM ET
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