Money and Main Street
10 of 11
John Mathews - Longer hours

Mathews, 45, owns a sports marketing firm and lives in Portsmouth.

Sponsorships are drying up a little. We've adjusted and created new revenue streams. Rather than sponsorships, we've moved to merchandising and entry fees in our events. We're doing great. In 2008, we hired four people.

It's tougher out there. It seems people are still making it, but they have to work intense hours. You are just scratching and clawing just to make that number.

NEXT: Carolynne Canoll - Holding steady

Last updated April 14 2009: 11:21 AM ET
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