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Obama merchandise: Sweet spot for stores

Designers and retailers are hoping to cash in on Inauguration Day frenzy with a plethora of Obama-bilia.

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'I Am Change'

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• Retail sales drop for 6th straight month

Obama-related merchandise is a bright spot in a dark time for retail, said Dawn Robertson, president of Sean John, media mogul Sean "Diddy" Combs' clothing brand.

Sean John has been selling hundreds of thousands of $28 t-shirts with slogans such as 'I Am Change,' 'Voted and Won' and 'Yes We Did' since mid-November to department and specialty stores across the country.

Price: $28

By Lara Moscrip, CNNMoney.com contributing writer

NEXT: I (Heart) My President

Last updated January 19 2009: 8:10 AM ET

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Source: Sean John

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