5 of 12
BACKNEXT
Bridgestone
Bridgestone
A yellow convertible races down a mountain road, winding among the twists and turns.

The car rounds a bend and - suddenly - the road is blocked by a herd of sheep! The camera shifts to the driver, and it's the screaming face of Mrs. Potato Head.

Tire maker, Bridgestone, is extending the roadkill tease it wielded in last year's Super Bowl commercial, featuring a squirrel that screams hysterically as it narrowly avoids getting pancaked.

"We understand that with the Super Bowl, humor is an important factor," said Phil Pasci, vice president of consumer tire manufacturer.



NEXT: Anheuser-Busch

Last updated February 02 2009: 1:43 PM ET
More Galleries
Some Converse copycats cost big bucks A few bargain brands got swept up in Chuck Taylor's net, but others cost a pretty penny. More
Urban infrastructure gets a second life Railroad beds become parks, power plants become aquariums and slaughterhouses are now art centers as an industrial past turns people-centric. More
Boomtown moms From working mothers raising their kids in RVs to stay-at-home moms who spend their days organizing events for the Oil Wives club, meet the moms of North Dakota's oil boom. More

Special Offer
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.