Over the years, the brewer has wooed Budweiser fans with its iconic Clydesdales, talking frogs, comical cavemen and catch-phrases like "Wassup." For this year's commercials, the brewer recruited comic Conan O'Brien, and the heavy horses will keep their place.
This year, Anheuser-Busch is ramping up its Super Bowl presence with an extra 30-second spot, bringing its total ad time to four-and-a-half minutes.
"We're going to have more Clydesdales spots on this game than we've ever had before," said Anheuser-Bush chief creative officer Bob Lachky. "We're trying to reassure the viewer, and our consumer, that we're here and we're strong and we're never changing."