9 of 12
BACKNEXT
Pedigree
Pedigree
Pedigree, the pet food producer owned by Mars, Inc., will run its first Super Bowl ad this year.

The commercial focuses on the plight of homeless pets, abandoned by their jobless owners, said marketing director John Anton. But Anton said he doesn't want the spot to be too depressing, like the "dog behind bars" ads that Pedigree has run in the past.

So instead of showing sad-eyed dogs in cages, the spot makes its point with a bison trying to play Frisbee, and a rhino destroying a house as it's taken on a walk.

"We've made the ad intentionally a bit more humorous, and appropriate for the audience," said Anton. "We're taking a look at what the world would be like without dogs."



NEXT: Careerbuilder.com

Last updated February 02 2009: 1:43 PM ET
More Galleries
Graffiti about Greek crisis fills Athens' streets Artists are taking to the streets to express their views on the Greek crisis. More
My whirlwind 24 hours in Taiwan as a bridal supermodel Unlike the West, Taiwanese brides-to-be sit for hun sha ?? photo sessions before their actual wedding day. The photos are seen as a status symbol as well as a way to capture the brides' youth and glamor. More
8 startups that'll make your travel experience so much better Here are the new travel apps and services that will make trips easier, less time-consuming, and more fun for the every day business traveler. More

Special Offer