Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

9 of 12
BACKNEXT
Pedigree
Pedigree
Pedigree, the pet food producer owned by Mars, Inc., will run its first Super Bowl ad this year.

The commercial focuses on the plight of homeless pets, abandoned by their jobless owners, said marketing director John Anton. But Anton said he doesn't want the spot to be too depressing, like the "dog behind bars" ads that Pedigree has run in the past.

So instead of showing sad-eyed dogs in cages, the spot makes its point with a bison trying to play Frisbee, and a rhino destroying a house as it's taken on a walk.

"We've made the ad intentionally a bit more humorous, and appropriate for the audience," said Anton. "We're taking a look at what the world would be like without dogs."



NEXT: Careerbuilder.com

Last updated February 02 2009: 1:43 PM ET
More Galleries
14 gifts gamers would actually want Whether you're shopping for a Pokémon GO fan or someone who owns every console ever made, we've got holiday shopping recommendations to suit everyone from beginners to the most discerning gamer. More
14 coolest toys for the holiday season Our list of must-have toys includes a self-hatching interactive pet, a coding toy for toddlers and a high-tech Barbie Dreamhouse. More
The 10 most expensive colleges this year The 10 most expensive colleges in the U.S. charge more than $66,000 for tuition, fees, room and board for the 2016-2017 school year. More

Special Offer