Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

9 of 12
BACKNEXT
Pedigree
Pedigree
Pedigree, the pet food producer owned by Mars, Inc., will run its first Super Bowl ad this year.

The commercial focuses on the plight of homeless pets, abandoned by their jobless owners, said marketing director John Anton. But Anton said he doesn't want the spot to be too depressing, like the "dog behind bars" ads that Pedigree has run in the past.

So instead of showing sad-eyed dogs in cages, the spot makes its point with a bison trying to play Frisbee, and a rhino destroying a house as it's taken on a walk.

"We've made the ad intentionally a bit more humorous, and appropriate for the audience," said Anton. "We're taking a look at what the world would be like without dogs."



NEXT: Careerbuilder.com

Last updated February 02 2009: 1:43 PM ET
More Galleries
The best gadget gifts for 2017 A holiday gift guide for anyone who wants to spread some techie joy. More
14 awesome toys for the holiday wish list From a DIY Star Wars Droid to a new Hatchimals toy and interactive Fingerlings, these products are worthy of a coveted spot on holiday wish lists. More
11 tasty treats to bring back from a business trip Nothing is as crowd-pleasing or pragmatic as edible souvenirs. We've found foodie gifts that are both delicious and distinguished in 11 popular business destinations. More

Special Offer