Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

9 of 12
BACKNEXT
Pedigree
Pedigree
Pedigree, the pet food producer owned by Mars, Inc., will run its first Super Bowl ad this year.

The commercial focuses on the plight of homeless pets, abandoned by their jobless owners, said marketing director John Anton. But Anton said he doesn't want the spot to be too depressing, like the "dog behind bars" ads that Pedigree has run in the past.

So instead of showing sad-eyed dogs in cages, the spot makes its point with a bison trying to play Frisbee, and a rhino destroying a house as it's taken on a walk.

"We've made the ad intentionally a bit more humorous, and appropriate for the audience," said Anton. "We're taking a look at what the world would be like without dogs."



NEXT: Careerbuilder.com

Last updated February 02 2009: 1:43 PM ET
More Galleries
Best places to retire abroad in 2017 The top 10 places to retire overseas include beautiful beaches, cozy towns, and the best food you will ever eat -- all for half the cost of what you may pay in the U.S. More
Best business class airline lounges around the world Between August 2015 and May 2016, Skytrax surveyed over 19.2 million customers to find the best airline lounges. Here is what they found. More
What Boeing's new 737 Max 9 has under the hood Boeing unveiled its new, longer 737 Max 9 airliner earlier this month, the second member of the updated single-aisle jet family. The first aircraft will deliver to airlines starting in 2018. More

Special Offer