Instead of entering computer commands made up of rows of text and numbers to run the device, users could operate the Mac with a mouse -- the first ever -- to click on the screen's images.
To launch the Mac, Ridley Scott directed a now-famous commercial aptly titled "1984" -- a nod to George Orwell's famous dystopian novel. The $1.5 million spot featured a blonde woman with a picture of the new Macintosh on her white tank top, smashing a screen meant to represent Big Brother. The ad was hailed as a marketing "watershed event" and helped set the tone for Apple's long reign.
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