6 of 8
BACKNEXT
Max Factor
Procter & Gamble announced plans in June to pull Max Factor cosmetics from the U.S. market as the brand's popularity with American consumers waned.

The iconic makeup line, which remains a top seller in some European markets, had been losing ground in the United States to more contemporary rivals such as CoverGirl. Max Factor, named for a pioneering Hollywood makeup artist, had its heyday in the 1920s and 1930s.

P&G, which bought the brand in 1991, said Max Factor will be phased out of U.S. stores in early 2010.



NEXT: MSN Encarta

Last updated December 20 2009: 11:08 AM ET
Email | Print | Share  |  RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
More Galleries
10 things you'll love about Windows 10 There's a lot to like about Windows 10. Here are our favorite features in Microsoft's soon-to-be-released operating system. More
Warren Buffett's gone cold. How his top 10 stocks are doing The Oracle of Omaha is an investing legend. But several of Berkshire Hathaway's biggest investments are off to a lousy start in 2015. Will shareholders complain at the annual meeting in Omaha on Saturday? More
BMW's M235i doesn't compromise BMW's new M235i gives you the performance of an M car for a lot less money. More

Special Offer