6 of 8
BACKNEXT
Max Factor
Procter & Gamble announced plans in June to pull Max Factor cosmetics from the U.S. market as the brand's popularity with American consumers waned.

The iconic makeup line, which remains a top seller in some European markets, had been losing ground in the United States to more contemporary rivals such as CoverGirl. Max Factor, named for a pioneering Hollywood makeup artist, had its heyday in the 1920s and 1930s.

P&G, which bought the brand in 1991, said Max Factor will be phased out of U.S. stores in early 2010.



NEXT: MSN Encarta

Last updated December 20 2009: 11:08 AM ET
Email | Print | Share  |  RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
More Galleries
8 must-have travel apps Whether you've got wanderlust or an airline grievance, here are some apps to pack onto your phone. More
Hot stocks: 10 record breaking companies The S&P 500 is trading at all-time highs, and many well-known businesses are leading the charge. Time to buy or sell? More
My biggest retirement mistake Five CNNMoney readers share stories about saving that you can learn from. What they would do differently if they had another chance. More

Special Offer
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.