4 of 5
BACKNEXT
House hunt on YouTube
The future of real estate marketing is in video, according to many industry insiders. Why look at static Web page photos when you can watch a guided tour of a house and gardens?

The giant real estate brokerage franchiser Coldwell Banker teamed up with Google subsidiary YouTube to launch its own video channel last month. Viewers can watch real estate agents talking about the areas they serve, including the schools, parks, restaurants and amenities that make up various neighborhoods. There's a Browse-by-Map that shows all the video listings across the country.

"Video gives a more robust, nuanced view of the home," said Mike Fischer, VP of marketing for the company.

Eventually, much of the site's content will be listing videos that should help house hunters cut through some of the clutter of homes for sale.

There are some listing videos up already and the site is adding more all the time. It launched with only 30 or so full fledged home tours and now has about 300. When fully functional, the total should be many thousands.



NEXT: Market reports
Last updated June 29 2009: 3:52 PM ET
Email | Print | Share  |  RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
More Galleries
Graffiti about Greek crisis fills Athens' streets Artists are taking to the streets to express their views on the Greek crisis. More
My whirlwind 24 hours in Taiwan as a bridal supermodel Unlike the West, Taiwanese brides-to-be sit for hun sha ?? photo sessions before their actual wedding day. The photos are seen as a status symbol as well as a way to capture the brides' youth and glamor. More
8 startups that'll make your travel experience so much better Here are the new travel apps and services that will make trips easier, less time-consuming, and more fun for the every day business traveler. More

Special Offer