Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

4 of 5
BACKNEXT
House hunt on YouTube
The future of real estate marketing is in video, according to many industry insiders. Why look at static Web page photos when you can watch a guided tour of a house and gardens?

The giant real estate brokerage franchiser Coldwell Banker teamed up with Google subsidiary YouTube to launch its own video channel last month. Viewers can watch real estate agents talking about the areas they serve, including the schools, parks, restaurants and amenities that make up various neighborhoods. There's a Browse-by-Map that shows all the video listings across the country.

"Video gives a more robust, nuanced view of the home," said Mike Fischer, VP of marketing for the company.

Eventually, much of the site's content will be listing videos that should help house hunters cut through some of the clutter of homes for sale.

There are some listing videos up already and the site is adding more all the time. It launched with only 30 or so full fledged home tours and now has about 300. When fully functional, the total should be many thousands.



NEXT: Market reports
Last updated June 29 2009: 3:52 PM ET
Email | Print | Share  |  RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
More Galleries
Banned! 10 things you won't find in China China says it wants to open its economy more to the rest of the world, but Beijing keeps a tight grip on technology and access to media. These 10 items are still off limits. More
A morning at the AltSchool, an education startup that Silicon Valley is crazy about The AltSchool is a system of "micro schools" and an education software maker that has raised about $133 million from investors like Andreessen Horowitz and Mark Zuckerberg and Priscilla Chan's philanthropic fund. More
Coolest cars for $18,000 These are the best budget cars, according to the experts at Kelley Blue Book. More

Special Offer