3 of 3
BACKNEXT
Self-Promotion 101
Self-Promotion 101
Real Leaders Don't Do PowerPoint: How To Sell Yourself And Your Ideas
By Christopher Witt with Dale Fetherling
Crown Business
256 pages
$21.95

Few skills are more important to entrepreneurs than the ability to sell ideas, whether to a spouse at the kitchen table or to a roomful of venture capitalists. In Real Leaders Don't Do PowerPoint, Christopher Witt offers solid advice, emphasizing the importance of having a compelling message, making the whole event memorable and ensuring that you - the messenger - are credible.

Executing on all those fronts might even make your business more cultish. Hey, it worked for Steve Jobs, right?

More galleries

LAST UPDATE: Feb 25 2009 | 9:18 AM ET
Sponsored by
How to lose customers Advice on pleasing customers and unleashing your inner celebrity. More
Feeding Google: A chef's story The chef who made Google's cafeteria famous is now running his own restaurant in Palo Alto. More
Flight reading With only about 74% of flights arriving on time, it's a good idea to have a book in your carry-on. More
Sponsors

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2012 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2012 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2012. All rights reserved. Most stock quote data provided by BATS.