Good libations

A piece-by-piece look at what goes into a bottle of "the world's most carbon-negative product": eco-friendly vodka.

1 of 7
Global warming is a sobering trend. So bring on the eco-friendly booze!

Tru Organic Spirits, a "green" liquor brand, was unveiled last April by the husband and wife co-founders of Modern Spirits in Monrovia, Calif. So far Litty Mathew and Melkon Khosrovian have sold about 50,000 bottles of what they claim is "the world's most carbon-negative product." (Hmm. Ever been to a plant nursery?) But past the hype, there's also room for hope. Here's what goes into a bottle of Tru.

NEXT: Corks
Email | Print | Share  |  RSS
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all RSS FEEDS (close)
LAST UPDATE: May 12 2009 | 4:29 PM ET
Sponsored by
Green gift With help from Washington, a new crop of entrepreneurs are building pragmatic, planet-friendly enterprises. More
The next green fuel source: algae Sapphire Energy has $100 million riding on its bet that we'll soon be filling up our tanks with algae oil. More
Fish forever One startup's solution to a global seafood crisis: Farm-raise fish - but out on the open seas. More

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.