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But experts see demand holding up for the most unique opportunities. EpicQuest chose its most exclusive trips - instead of its most affordable - for its launch offerings.

"Things like adventure travel, which are costly but enriching, stand a better chance of being well positioned in this marketplace," says Donna Quadri-Felitti, an assistant professor at NYU's Tisch School for Hospitality, Tourism and Sports. "Authenticity and unique experience - it's a big part of why we travel."

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LAST UPDATE: May 20 2009 | 10:34 AM ET
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