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Unrealistic pricing
Unrealistic pricing
You must truly understand your costs, which include often-neglected components like scrap, freight, damages, theft and obsolescence. Once you do, you need to figure out what your cost of goods sold (COGS) number must be for you to make money. Keep in mind that your selling price is not your average selling price -- you have to factor in discounts, which will increase your COGS number.

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