2 of 6
BACKNEXT
Fused Solutions
Fused Solutions

AfterBefore
1 2
The site: fusedsolutions.com

Makeover: Get users (and Google) to trust your Web site

The problems: Too much jargon, murky navigation, and poor search-engine visibility

The fix: "We took into account a lot of the feedback given to us from experts and the [reader] comments," says Justin Groden, a business development specialist at Fused Solutions, which providers customer call centers services. "We looked into the overall layout of our services and did a big upgrade in terms of design. It's not perfect, but it's a newer look."

Since the redesign, Groden says he's seen an uptick in traffic. A new sidebar directs visitors to the company's most important sub-pages, and the distracting graphics at the bottom of the site's homepage were removed. Fused Solutions modified the site's text by simplifying the jargon and adding additional terms that potential customers might use in search engines.

"They changed the content on home page to be live text and modified it with keywords, which is huge," says Greg Ricciardi, partner at 20nine Design Studios. "From an SEO (search engine optimization) standpoint, they've made huge strides."

Another big plus for future clients: the site finally has a "contact us" page.

Ricciardi says Fused should consider making its home page more dynamic so that there is always something new and fresh. "There is nothing that drives new content, so once Google indexes this new site, it won't refresh," he says. "The pages will be lost over time unless you drive news with RSS feeds or change the content often."

Ricciardi also thinks that the new graphic of a customer service rep is not any more visually appealing than the old, similar graphic. "Get something that is more splashy," he recommends.

Groden knows his work isn't done. "We implemented an open-source content management system. I can login and make a new page without a Web design firm," says Groden. "So we're constantly refining it because, the way the Web works, it'll be outdated in a day or two."

NEXT: The Miller House

Email | Print | Share  |  RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
LAST UPDATE: Aug 19 2009 | 3:13 PM ET
Sponsored by
More Galleries
7 lifehacks to eliminate your holiday hassle Whether curating the perfect gift or finding a pet-sitter, these startups offer time-saving services that might just seem like holiday magic. More
San Francisco: The best city to make things From electric motorcycles to death shrouds, San Francisco's manufacturing sector is booming. More
6 designers shaking up fashion These designers are changing the way we dress, accessorize and shop, from custom made-to-fit dresses to smart jewelry that's actually stylish. More

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.