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There's scant research on the health effects of hookah smoking. It tends to be a sporadic, ceremonial activity, and many people don't inhale. Nevertheless, health experts warn that even such limited exposure to nicotine can spark addiction.

Social Smoke's response? "Everyone knows smoking is bad for you," says Abrahim. "The alcohol and food served in a hookah lounge also have the potential to be dangerous. Moderation is the key, and a hookah by its very nature is a device that promotes moderation. You can't get all fidgety, reach into your pocket and pull out a hookah."

NEXT: The booming hookah biz

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